Wear diamonds


Back in the first century AD, Pliny said: "Diamond is the most valuable, not only of precious stones, but of all things in this world." What is so magical and special about this transparent sparkling mineral?

Wear diamonds


Perhaps there is not a single woman on earth who would not like to get a diamond jewelry in her collection. The modern jewelry industry can create artificial crystals that have all the beauty and properties of diamonds, but a real natural stone has been an object of desire for many centuries.

Back in the first century AD, Pliny said: "Diamond is the most valuable, not only of precious stones, but of all things in this world."

Why diamond? What is so magical and special about this transparent sparkling mineral?

Any diamond we find today is from 1 to 3.5 billion years old. These gemstones began gaining people's hearts from about the fourth century BC. The first diamonds were discovered in India, from where they got to Europe and instantly became favorites with the royals. Diamonds were used in decorating armor; they were worn as talismans and amulets and used for metal engraving. In the Middle Ages, diamonds were used in medicine — it was believed that they heal wounds. After people discovered how to cut diamonds in the 14th century, they began to use them in jewelry and as a means of payment.

Over several centuries, the types and methods of cutting stones have undergone significant changes, having evolved from a simple polishing of rough diamonds into ideal geometric polyhedras.

The most popular form of diamond cuts today is a round one, with 57 faces. This cutting allows to achieve maximum radiance due to the internal refraction of light in the faces. By the way, the smallest diamond in the world weighs only 0.0003 carats. The world cutting record was set by a jeweler from one of the Indian companies.



when size matters

The largest transparent diamond in the world is the Cullinan I, its weight is 530.4 carats (106.8 grams), it has a pendeloque (pear-shape) cut and tops the scepter of the British Crown.

The largest cut diamond in the world, the Golden Jubilee, is a brown-colored rose cushion cut stone weighing 545.67 carats (109.1 g). It is on display in the Grand Palace in Bangkok as part of the Crown jewels. 

Technically, diamond is a solid form of carbon, and its closest relative is graphite. Diamond is the hardest mineral in the world and has a fairly high density, but it is quite brittle and easy to burn.

Therefore, when working with large and rare diamonds that have cracks and inclusions, a jeweler creates an environment that excludes any kind of vibration in order to minimize the possibility of damaging the stone during the cutting process.

Diamonds are considered a good investment, as they almost never fall in price. In addition to the carateness (weight), stones are also evaluated according to their color, purity, and cut quality . The most affordable diamonds are yellow ones, and the rarest and most expensive ones are red. Black diamonds are not very valuable, but despite that they look amazing in jewelry.

In general, diamond jewelry has a unique property that cannot be explained otherwise than by magic. The brilliance of a diamond makes you forget about your duties and worries for a second, teleporting you from everyday life right to a fabulous world full of wonders and beauty. This alone is a sufficient reason to have diamond jewelry

best sellers

Of course, the most popular diamond jewelry has always been a ring, and usually it is an engagement or wedding ring. The first diamond engagement ring in history is considered to be the ring of Mary of Burgundy, presented to her by Archduke Maximilian of Austria in 1477. In those days, diamonds were very rare, so only royal families and the highest aristocracy could have them.


If you want to wear several bright precious rings at once, feel free to do just that. A diamond choker, a thin necklace, and several pendants worn at the same time? Such a move can be stylish and trendy. A diamond piercing? Choose the one that you like best.

In 1946, De Beers company, the world leader in the diamond industry, conducted an advertising campaign under the slogan "A diamonds is forever", which became not only one of the most successful marketing campaigns, but also described the very essence of this precious stone in the best possible way. A diamond is out of fashion — it is timeless.

A diamond is the quintessence of beauty, an eternal symbol of love, an inexhaustible source of joy. Wear diamonds.