The style and aesthetics of old money: the modest charm of the bourgeoisie

16/03/2023

What is it — the sensational Old Money trend? You've surely heard about it on social media and come across old money aesthetics pictures on Pinterest?

the style and aesthetics of old money:

the modest charm of the bourgeoisie

What is it — the sensational Old Money trend? You've surely heard about it on social media and come across old money aesthetics pictures on Pinterest.

The public is quite tired from the constant change of one hot trend to another — they are looking for something stable, beyond the control of fashion. Social media users have been carried away by the old money aesthetics. The style of the rich heirs, who inherited their fortune from their parents, who also inherited it from their parents, became mega popular against that demonstrative and extremely sexy style that Kim Kardashian and her copycats brought into fashion. Fashionistas are tired of kitsch and absolutely inapplicable trends: too open outfits, neon-acid colors, mind-blowing volumes…

The words that can describe the Old Money style are luxurious, prestige, noble, restrained, as well as the rejection of logomania and the absurd mass market trends that have drawn the mouth. The Old Money looks are not flashy, but high-status. This effect is achieved due to the perfect cut, high-quality materials and "rich" colors.

How to create an Old Money outfit?

Here are the tips from our stylist:


1Do not mix too many colors: give preference to a light palette and complex shades

2Choose semi-fitting silhouettes and classic models of trousers and jackets, no extremes: we say "no" to both exaggerated oversize and tight dresses as from the Hervé Léger brand

3Basic wardrobe items — classic shirts, polo shirts, knitted jumpers, pleated front trousers, white denim, loafers, Mary Jane shoes, light leather sneakers

4High-quality fabrics — tweed, cotton, wool, linen. Give preference to denser materials. Classic prints — narrow stripes and polka dots

5Elegant jewelry

Laconic stud earrings

Pearl — the eternal classic

Bracelets to match your favorite watch

Sources of inspiration could be Blair from Gossip Girl, Princess Diana's outfits that have already become classics, stunningly elegant costumes from The Talented Mr. Ripley, and the style of the characters of Downton Abbey.